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Aqua Hotels and Resorts Refines Brand
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From Aqua Hotels on May 13, 2005
Aqua Hotels & Resorts has refined the Aqua brand by
including key amenities and services that upgrade their property facilities,
increase value and enhance the guest experience
According to Mike Paulin, CEO of Aqua Hotels & Resorts, "As the company
approaches its fourth year of doing business, we are removing price as the
company’s value proposition and replacing it with branded amenities comprising
the seven pillars of the Aqua Brand."
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AquaSPA - Poolside cabana offering massage therapies, body scrubs and facials
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AquaFIT - Fitness center with a variety of exercise equipment
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AquaFRESH - Like new accommodations
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AquaKIT - Microwave, refrigerator, coffee maker, wet bar
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AquaCONNECT - WiFi or Hi-Speed Internet Access
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AquaSTART - Healthy continental breakfast, daily
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AquaPROMISE - Hotline to Mike Paulin, 24x7
Since August 2001, Paulin has grown Aqua Hotels & Resorts from a one property
operation to five condotels in Waikiki. "When we started, occupancy at the
Aqua Marinawas below 50 percent so we needed to fill rooms immediately and a
low price strategy
became our brand promise," remarked Paulin. "We’ve been successful at maintaining
excellent occupancies and achieving profits for our owners but, now it’s the
opportune time for Aqua to re-define who we are".
The branded amenities place attention on the "new" Aqua product - newly
upgraded condotels featuring contemporary services, like AquaSpa and AquaFit,
at agood value.
Aqua targets independent men and women and young families who appreciate the
condotel concept. The seven pillars of the Aqua Brand are Paulin’s next steps
inanticipating customers’ needs and expectations. According to Paulin,
"Our employees have always done a great job in providing the essentials but now
we’re adding the distinctlifestyle services that will differentiate Aqua from
other Hawaii condotel operators."
Aqua Hotels & Resorts was at the forefront of the condotel innovation in Waikiki
and fortunate to have maintained a successful track record. "We’re coming out of
our shelland making a difference," Paulin commented. "The condotel concept makes
good businesssense because nearly 95% of the converted rooms at each property
remain in the Waikikirental inventory. The hotel to condo conversion market
continues to be hot and we’reexcited about several projects on the planning horizon."
"We want to continue growing our business and our reputation as Hawaii’s
condotel leader," stated Paulin
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